Writing as a Marketing Director for Fear and Loathing in Las Vegas, I would start my marketing campaign with defining my target demographic. In this case i would be aiming at young adults age 18-30 as my igeal age group. For my target demographic I would start my campaign with tons of web based social media ads including a snapchat story page, facebook profile, twitter account, youtube ads, ect. Outside my target demographic, I would also campaign a more broad advertisement on TV and radio.
With this current generation being more internet savvy then the last, I feel that a stronger online presence would result in a better opening box office. In an addition to the digital based social media advertising push, I would also create a campaign for printed advertisements. The screenplay follows a burnt out writer, so i feel that a physical printed campaign could draw parallels between the content of the screenplay and the advertisments. I also think that with a more traditional printed advertisement campaign, the older 35+ audience would be able to relate more with the advertisement campaign and not feel alienated with a online only advertisement campaign.
Taking role as the marketing director, I feel that the strong online presence, coupled with a clever print advertisement tie in would be the best way to promote Fear and Loathing in Las Vegas.
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